CRM is an organisation’s core business function that provides insights into your customers and their needs through a series of strategies, processes, technology and organisation initiatives. It enables you to understand your customers, build sustainable relationships and increase business value from these relationships.

Benefits of CRM

• Direct the focus of your business to recognise the value of your customers and improved customer relationships;
• Help in the overall process to identify, select, attract, retain, service and grow customers;
• Provide insights into your customers as well as marketing, sales and service support operations;
• Improve sales closures and increase return on marketing activities;
• Create opportunities for improvement in productivity and service standards;
• Enrich customer relationships with more timely and target responses; Eliminate organisational inefficiencies and promote employee collaborations;
• Build long term relationship/ partnership with your customers and
• Facilitate decision-making to channel funds to projects that reap maximum benefits.